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General Direction produces video programs from scratch.


We learn who your audience is and tailor your communication to effectively reach them.

We concept, write, cost and produce your project.

We meet your deadlines and exceed expectations.

If your message is training, entertaining, informing or persuading, we identify deliverables and get results.


About John Cadd

John Cadd has many years experience producing all kinds of programs and projects. He writes, produces, directs and edits.

John Cadd - General Direction


Please fill out the form below, or call 0418 333 316.

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Video Samples

Follows are some of my video programs. I have written, produced, directed and in most cases edited all of these programs.

Holden New Commodore Launch

This video was a 90 minute programme run on the Nine network on the launch day of the vehicle

Australian Fishing Championships

This is the opening sequence of one of the AFC Series 10 shows. AFC is regarded as the best of the fishing competition shows that airs in Australia and some Asian broadcast networks. 

Basslink Documentary

This is the opening sequence of a documentary commissioned to record the difficult construction of one of the biggest infrastructure projects of recent times in Australia.

Melbourne Fashion Week Launch

This video was used in the launching of Melbourne Fashion Week.

Bakers Delight training video

Training video teaching bakers how to produce fruit bread products

Sids and kids - Safe sleeping video

Information video teaching safe sleeping techniques for infants.


Water treatment system information video.

Penleigh and Essendon Grammar School

Video to launch a new campus

Ford Today TV Commercial

One of over 500 commercials produced for Ford - Infomercial using real customers for talent.