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General Direction produces video programs from scratch.


We learn who your audience is and tailor your communication to effectively reach them.

We concept, write, cost and produce your project.

We meet your deadlines and exceed expectations.

If your message is training, entertaining, informing or persuading, we identify deliverables and get results.


About John Cadd

John Cadd has many years experience producing all kinds of programs and projects. He writes, produces, directs and edits.

John Cadd - General Direction


Please fill out the form below, or call 0418 333 316.

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Video Samples

Follows are some of my video programs. I have written, produced, directed and in most cases edited all of these programs. 

Warragul Farmers Market

This video is designed for web use and gives both sellers and the public a taste of how the market is created every month.

Australian Fishing Championships

This is the opening sequence of one of the AFC Series 10 shows. AFC is regarded as the best of the fishing competition shows that airs in Australia and some Asian broadcast networks. 

Basslink Documentary

This is the opening sequence of a documentary commissioned to record the difficult construction of one of the biggest infrastructure projects of recent times in Australia.

Melbourne Fashion Week Launch

This video was used in the launching of Melbourne Fashion Week.

Audi R8 and BP Ultimate drive day

Coverage of special drive day staged at Phillip Island race track.

Hyne Timber Corporate Video 

General information video for convention and sales meetings.


Water treatment system information video.